Business and Premises — Sale
The Old School Shop
Weobley, Herefordshire
Andrew and Jane Parsons had decided the time was right to sell The Old School Shop — both the business and the premises together as a single going-concern sale. A business and premises sale is more complex than a straightforward property sale: the buyer needs to be satisfied with both the trading performance of the business and the commercial terms of the property. The Parsons came to Steve Bell with a clear brief: sell, and do it properly. They were not in a distressed position and did not need to accept a low price for speed — but they wanted an agent who would work the instruction properly.
Business and premises sales present a specific marketing challenge. The pool of buyers is narrower: the buyer needs both the capital to acquire the asset and the appetite and capability to operate the business. Finding that buyer quickly requires proactive outreach rather than a reliance on portal traffic. The risk on this type of instruction is a long, drawn-out process that creates uncertainty for staff, suppliers, and customers — and potentially damages the very thing being sold.
The marketing was built around identifying the specific profile of buyer most likely to be interested in this type of business in this location, and contacting them directly. The property was presented properly, the business information was packaged clearly, and the instruction went to market with a clear asking price based on an honest assessment of what it would achieve. Proactive outreach to identified potential buyers alongside portal listings — both, from day one.
The Old School Shop was sold in four days at above the asking price. Four days is exceptional for a business and premises sale of any kind. It is the product of the right price, the right marketing, and the right buyers being in front of the property at the right time — which is what proactive outreach makes possible. Steve maintained regular contact with Andrew and Jane throughout the transaction through to completion.
We cannot fault the hard work and dedication of Steve Bell in facilitating our sale. The business and premises were sold after only four days at above the asking price. From then on Steve kept in touch with us every step of the way. We highly recommend Steve and his team if you are selling.Andrew & Jane Parsons — The Old School Shop
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