Commercial Premises — Sale
39 High Street, Warsop
Market Warsop, Nottinghamshire
39 High Street, Warsop had been let to a charity tenant for a number of years. When the tenant vacated, the owner was faced with a decision many commercial property owners encounter: refurbish and relet, or sell. The condition of the building after the tenancy meant that reletting would require significant investment before the space would attract a new occupant. Against that backdrop, the owner decided that selling was the right commercial decision and called Steve Bell in to handle the instruction.
The challenge was not finding a buyer. It was agreeing on the right price to go to market at, and then holding that price in the face of significant external pressure. Steve's assessment of the property's value was more ambitious than the local market would typically have suggested. Other agents in the area were sceptical. During the week the property launched, Steve received calls from local agents telling him the asking price was too high and that the instruction would struggle at that level. By the Friday of launch week, there were two offers on the table.
The pricing strategy was built on Steve's assessment of what the right buyer would pay — not on what comparable properties had recently achieved or what local agents believed the ceiling to be. Those are often different numbers. The marketing began on the Monday: portal listings alongside direct outreach to identified potential buyers, parties Steve knew were active in the market and likely to have genuine interest in this type of asset in this location. The asking price held throughout. No reduction, no adjustment, no renegotiation of the strategy once the instruction went live.
Two offers were received by the Friday of launch week. One was accepted. The sale completed within ten weeks of instruction. The agents who called to say the price was too high were wrong — not because they were bad agents, but because they were pricing based on what they expected the market to accept rather than what the right buyer, actively targeted, would pay. Ten weeks from instruction to completion is fast for a commercial property sale.
When I first spoke to Steve, I'd already had a few opinions locally on what the property was worth, and to be honest, none of them filled me with confidence. It felt like they were playing it safe rather than really looking at the opportunity. Steve approached it completely differently. He took the time to understand the property properly and came back with a clear strategy around how to present it, price it, and take it to market in a way that would actually create interest. What stood out straight away was that there was a plan. Not just listing it and hoping for the best, but a proper, thought-through approach to getting the right buyers engaged. The communication throughout was excellent. I always knew what was happening and felt fully involved in the process, which made a big difference. The result speaks for itself. We achieved a higher price than other local agents thought was possible. If you want someone who will actually look at your property properly and push for the best possible outcome, rather than just going through the motions, I'd highly recommend Steve and The Commercial Property Experts.Donna Jabanda — 39 High Street, Warsop
A strategy call is the fastest way to identify what's holding your property back and what needs to change.